NYC's favorite cereal destination is teaming up with Eat Soccer to give soccer lovers an all-you-can-eat cereal experience, transforming its space into the ultimate cereal bar for World Cup fans to have breakfast, catch the match, and cheer on their favorite teams.

NEW YORK, NY, June 7, 2018 -- Kellogg's® NYC Café is teaming up with Eat Soccer to give sports fans a weekday assist with its Morning Matchbreakfast experience in honor of FIFA World Cup 2018! On weekdays from Friday, June 15th to Friday June 22nd, World Cup enthusiasts and cereal lovers in NYC can feast on its DIY cereal bar and watch the 8:00 a.m. games at its Union Square venue, located at 31 E. 17th St., before heading into the office or off to start their day sightseeing in the city. Fans can get in the game with this fun viewing experience by pre-purchasing the wristbands for $20 on Eventbrite. Wristbands include unlimited access to the Kellogg’s DIY cereal bar, milk, coffee, and tea.

With the tournament offering excitement on the field, Kellogg's NYC Café is matching this passion by offering more than 30 different ingredients on hand – such as nuts, jams, toasted marshmallows, rum-roasted bananas, espresso powder, salted caramel, seasonal fruits, and more.

With open seating, multiple televisions broadcasting the matches, and an immersive kitchen, Kellogg's® NYC provides guests with a great space to not only watch the World Cup but also to take full advantage of its Instagram-friendly nook which features lighting, props, and angles for social-savvy cereal lovers to snap their picture-perfect bowl of cereal in their favorite soccer jersey.

"We’re so excited to be partnering with Eat Soccer to provide an awesome place to watch those early morning World Cup games. What better way to start the day than with a bowl of cereal, a cup of coffee, and an exhilarating soccer match?” said Sandra Di Capua, partner at Co.create NYC.

About Eat Soccer

As soccer lifestyle storytellers for brands and fans, Eat Soccer produces engaging content, legendary events and insightful data tools for a community of 50+ million avid soccer fans in the U.S. Follow us @EatSoccerTV on Twitter and Instagram.


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